VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class

With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

Unholy Tuning: Audi R8 Sedan Based on A8 Limo

If you were ever wondering what an actuall Audi R8 sports sedan would look like, sorry to say, you're out of luck. However, if by any twisted chance you're interested in finding out what would happen if a first-generation A8 and R8 got naughty in bed, scroll down and check out the rest of the photos. According to the forum members of the Audizine site, the R8-wannabe sports sedan was snagged outside Hooters (now, why aren't we surprised...) in Montreal, Canada.