GM to Drop Daewoo Name and Replace it with Chevrolet in South Korea

What started a few years back with the re-branding of Daewoo's portfolio to Chevrolets in select markets including Europe, is now being rolled out globally with the replacement of the nameplate in South Korea. From now on, all of the company’s new product introductions will be under the Chevrolet badge, while GM Daewoo Auto & Technology will change its company name to GM Korea Co. The Detroit automaker said the name change is expected to be completed by the end of the first quarter this year.

"This important new brand strategy is designed to strengthen our commitment to the Korean market, recognizing it as one of the strongest-performing countries within GM’s global operations," said Mike Arcamone, President and CEO of GM Daewoo. “We cannot afford to sit still, and instead, choose to make a bold move with the launch of Chevrolet in Korea."

GM noted that three Daewoo models including the Alpheon (a re-badged Buick LaCrosse) sedan and the Labo and Damas mini cars, will not carry the Chevrolet nameplate and will be marketed under independent brands.

Outside the U.S., Chevrolet is planning an aggressive vehicle launch plan this year with the introduction of eight new models including the Camaro, Orlando MPV, Aveo sub-compact, plus an unnamed new SUV model and a new premium midsize sedan.

The Detroit automaker said that GM Daewoo has "played a lead role" in the design, engineering and manufacturing of the Chevrolet Cruze global compact sedan, the new Chevrolet Spark global mini-car, and the new Chevrolet Aveo global small car, adding that currently one out of every four Chevrolet vehicles is manufactured in Korea.

“Chevrolet has enjoyed success in mature markets in North America and Europe, as well as in emerging markets in Asia Pacific, CIS countries, and Latin America,” said Arcamone. “We are confident our customers in Korea will embrace Chevrolet as well.”

New Chevy Camaro SS Convertible to Pace Indy 500, then go on Sale

For the second year in a row, Chevrolet's Camaro SS will serve as the official pace car of the Indianapolis 500. The only difference this year is that GM's pony car will be the new convertible model with the company planning to build a total of 50 examples.

The pace car, along with the matching replicas are all based on the SS model and are equipped with a 400-horsepower V8 engine. All cars are painted in a Summit White exterior accented with orange stripes and door graphics. Inside, the seats are trimmed in orange leather with the front headrests featuring an embossed Indy 500 logo, while the door panels and instrument panel get white trims. In addition, the center panel trim features extensions of the orange exterior stripes.

GM said it will auction off the first of the 50 Indianapolis 500 Festival Committee cars at Saturday's (January 22, 2010) Barrett-Jackson event, with all proceeds from the sale to be donated to the David Foster Foundation, a charity devoted to supporting families with children in need of life-saving organ transplants.

Baldwin-Motion's Brawny 427 and 454 Camaros

Well known hot-rodder and tuner Joel “Mr. Motion” Rosen has teamed up DeNooyer Chevrolet’s Performance Division and Redline Motorsports to build and market a special line of 2011 Chevrolet Camaro coupes. The new MOTION 427 and 454 Camaros are offered in a variety of tunes ranging from 525HP to 800HP. Other upgrades include unique paint schemes and alloy wheels, interior enhancements and chassis improvements. Prices for the Baldwin-Motion Camaros start from around $80,000. More details and photos after the jump.

Sweet: GM Replaces Man's Malibu After Surviving Horrific Crash with Sugar-Filled Trailer

Marc Keinath is a very lucky man. Not only did he survive a horrific crash in his 2004 Malibu, but he also received a brand new replacement, courtesy of General Motors. Earlier this week, Mr. Keinath was driving along Interstate 75 in Genesee County, Michigan, when he was caught off-guard by a patch of black ice and spun out of control. While he eventually regained control of the car, unfortunately, a tractor-trailer hauling 20 tons of sugar smashed into the rear of the Malibu and then fell on top of it.

"As parts of the roof of the Malibu began to yield under the tremendous weight of the trailer, Keinath fully reclined his seat to give him more room inside, reached for his cell phone and dialed 911," said GM in a statement. Miraculously, the Malibu withstood the immense pressure and Mr. Keinath was able to walk away with no serious injuries.

“This is an incredible story of survival that shows you just never know what’s going to happen on the road”, said Rick Scheidt, executive director at Chevrolet. “When you look at Marc’s Malibu, you would never expect anyone would ever walk away from it”.

“It’s been a heck of a week for me”, said Keinath. “I want to thank God for giving me a second chance at life, the firefighters and first responders who helped me, and Chevy for making a car that can hold a semi”.

Chevrolet Sells 4.26 million Vehicles Globally in 2010, an Average of One Every 7.4 Seconds

With the global market showing faint signs of recovery, 2010 was a good year for Chevrolet. The American automaker managed to shift 4.26 million vehicles worldwide or an average of one vehicle every 7.4 seconds. The brand’s share of global sales grew by 0.35 points as it accounted for about 5.8 percent of all vehicles sold worldwide. According to GM, Chevy was the only Top 5 manufacturer to increase its total market share last year.

Fourth quarter sales totaled 1.14 million units, of which 416,826 vehicles were sold in December, marking the 15th consecutive monthly increase and best December ever in the company’s history.

“Chevrolet’s dedication to compelling designs, quality, durability and great value is a winning formula that resonates with consumers around the world”, said Joel Ewanick, GM global chief marketing officer. “We will continue to listen to our customers and do our utmost to deliver what it takes to bring them into the Chevrolet family”.

Brazil, Russia, India and China – also known as the BRIC countries – accounted for about 33% of Chevrolet’s sales posting an increase of 2 percentage points over 2009..

In Brazil, Chevrolet retailed 657,697 vehicles, which is an all-time record and an impressive 78% increase compared to five years ago. It was a record-breaking year in India as well, with sales surpassing 100,000 units for the first time, while in China the manufacturer experienced a sales growth of 63%, with a total of 543,700 vehicles sold. In Russia, demand was up about 12% and Chevrolet remained the most popular international brand in the country.

Chevrolet sales jumped 12% in Europe as well, resulting in a best-ever overall market share of 2.5%. A total of 477,000 vehicles were delivered in 2010, as the maker achieved positive results in 21 countries.

The U.S. remains Chevrolet’s largest market with total sales reaching 1.57 million vehicles (+16%). The brand represented more than 70% of GM’s overall sales.

Last year saw the introduction of several important models, such as the Volt plug-in hybrid, Cruze compact car and Silverado full-size pickup truck in the U.S.; New Sail small car and Spark mini in China; Viva pickup in Brazil and Orlando compact minivan in Europe.

The five best-selling Chevrolet nameplates in 2010 were:

1. Silverado full-size pickup truck, 435,269 units

2. Cruze compact car, 334,976 units

3. Aveo small car, 322,234 units

4. Malibu midsize car, 221,550 units

5. Impala full-size car, 183,551 units

Transformers Parade in China: Bumblebee Fans Gather in Beijing

It looks like it's going to be the year of the Bumblebee in China. The soon-to-be released Transformers 2 movie 'Revenge of the Fallen' inspired Chinese fans that took to the streets of Beijing over the weekend with a parade of Bumblebee flavored cars of various sorts and types including a VW Santana, a Citroen C4, a Ford Focus and many Chevy Aveo and Cruze models. The somewhat comical parade of random yellow cars with black-stripes was led of course by a 2010 Camaro SS. Follow the jump to check out the pictures.

Source: Autohome , Via: Jalopnik