BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal

BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.

To watch or download the footage, customers will have to create a My BMW account on bmwusa.com website and entering their X3 order number or VIN. The BMW X3 Customer Video Portal program kicks off today, January 20th.

2012 BMW 6-Series Convertible Photo Shoot from South Africa

If by any chance you still haven't seen the new 6-Series Convertible in the flesh and are not satisfied by the first batch of 133 photos released by the Bavarian automaker last November, BMW has just published an enormous gallery of its soft top cabriolet, photographed in South Africa. The Germans also added a few shots of a 6-Series Individual, which is a special program that provides customers additional bespoke options to reflect their individuality.

As a reminder, there are two engines available for the new 6 Series Convertible at launch. The 640i gets a 3.0-liter turbocharged straight-six with 320-horses and 450Nm / 332 lb-ft of peak torque, good enough to propel the four-seater model from standstill to 100 km/h (62 mph) in 5.7 seconds.

The 650i boasts a 4.4-liter turbo V8 producing 407HP and 600Nm / 443 lb-ft, and completes the standard sprint in 5.0 seconds. Both models have an electronically limited top speed of 250 km/h (155 mph).

In the USA, BMW will offer the 650i Convertible from this Spring with a starting price of $91,375 (including destination and handling fees).